The 22nd stop of the 2025 Green Building Forum Global Tour (the 3rd Overseas Stop) - Entering Malaysia! As a key node along the "Belt and Road Initiative" and a core economy of ASEAN, Malaysia, with its geographical hub value that connects Southeast Asia and the vast market space released from the renovation of existing buildings, has become an important strategic position for Joaboa Tech to deeply cultivate its green building materials business in Southeast Asia and radiate globally. The 22nd stop of the 2025 Green Building Forum Global Tour (the 3rd Overseas Stop) - Entering Malaysia! As a key node along the "Belt and Road Initiative" and a core economy of ASEAN, Malaysia, with its geographical hub value that connects Southeast Asia and the vast market space released from the renovation of existing buildings, has become an important strategic position for Joaboa Tech o deeply cultivate its green building materials business in Southeast Asia and radiate globally.

On September 25th, Song Jie, the director of the Overseas Business Division of Joaboa Tech Group, Yu Liang, the head of the Group's Key Account Department, Wang Kunlun, the head of Joaboa Tech Home Decoration Technology, He Baoxing, the head of the Malaysian market, and Li Zhiwen, the head of ABC (Meijian) Company, attended the meeting together with industry partners. All parties engaged in exchanges on building waterproofing technology and market cooperation, laying a solid foundation for collaborative efforts in the field of regional building waterproofing and green upgrading.

Zero Defect System 3.0, building a solid protective barrier

At the beginning of the meeting, Song Jie, the director of the Overseas Business Division of Joaboa Tech Group, delivered a keynote speech on "Zero Defect Waterproofing Service System 3.0& Featured Products". He sorted out the ten-year iteration trajectory of the system - the continuous upgrade from 1.0 to 2.0 and then to 3.0, the core concept of "being responsible for the results", and the pioneering of the industry's engineering quality guarantee insurance in collaboration with Taiping Property & Casualty Insurance, which promises customers "full compensation in case of leakage", thus building a solid defense line for the quality throughout the entire life cycle of the project from the root. General Manager Song also presented Joaboa Tech's professional accumulation in the waterproofing field, from a special introduction on the pre-laid anti-adhesive membrane for the basement floor of "China Red" to an interpretation of the skin-based waterproofing concept, wet-laying method and the combined application technology of coating and rolling.

Song Jie, Director of the Overseas Business Division of Joaboa Tech  Group

At the meeting, Mr. Song once again delivered an in-depth presentation on the theme of "Value Marketing of Joaboa Tech Waterproofing System", precisely focusing on the changes in the demand of the Malaysian construction market and the development trends of the industry, and thoroughly analyzing the core pain points of the renovation of existing buildings. He proposed that Joaboa Tech would tailor business models that are in line with the characteristics of local projects in Malaysia for the partners present through paths such as resource integration, regional service linkage and collaborative empowerment with partners.

Partners share and jointly paint the development prospects

During the special sharing session, Li Zhiwen, the person in charge of ABC (Meijian) Company, made a speech. He stated that as a leading enterprise deeply engaged in the field of steel structure buildings, Meijian maintains a good cooperative partnership with Joaboa Tech. At this meeting, Mr. Li gave a comprehensive introduction to the steel structure roof and exterior wall enclosure systems of Meijian, shared cooperation projects with global 500 companies and well-known brands in various domestic industries, and finally shared the win-win business model of jointly developing with Joaboa Tech and Joaboa Tech's local resources in Malaysia to participate in numerous industrial parks and data centers in Malaysia.

Li Zhiwen, the person in charge of ABC (American Construction) Company

Jointly unlock wealth opportunities and explore brand-new fields

During the special interpretation session, He Baoxing, the head of the Malaysian market for Joaboa Tech Group, approached the topic from a market perspective. Focusing on the existing project cases and product development trends in Malaysia, he discussed with partners the adaptation paths and cooperation models of green building materials in local projects. From technology selection, solution customization to market expansion, they reached a multi-dimensional consensus. Lay a solid foundation for the subsequent collaborative development of the green building market in Malaysia.

He Baoxing, the head of the Malaysian market of Joaboa Tech Group

Integrate market resources and delve deeply into technological restoration

Wang Kunlun, the technical director of Joaboa Tech Home Decoration, delivered a keynote speech titled "Introduction to Home Decoration Renovation Series". Combining a large number of front-line practical cases, we will deeply analyze the path and value of technology empowering building renovation for the on-site guests. Taking urban building renovation examples as the entry point, he started from achieving precise diagnosis of building diseases by relying on intelligent detection technology to significantly improving building performance through new renovation materials and techniques. This interpretation also enabled the guests present to have a more comprehensive and profound understanding of Joaboa Tech's technical strength and engineering experience in the field of building waterproofing and repair.

Wang Kunlun, the technical director of Joaboa Tech Home Decoration

High-quality waterproofing systems empower green buildings

During the technical sharing session, Yu Liang, the head of the key Account Department of Joaboa Tech Group, introduced the "WiCi 'Waixi' Integrated Waterproof and Thermal Insulation System for Steel Structures". Mr. Yu explained that this system is a global first by Joaboa Tech. It greatly simplifies the structure of the traditional single-layer roof system, integrating steel plates, insulation layers, and PVC/TPO waterproof layers through a hot-pressing composite process into an integrated roof panel. This not only shortens the construction period and optimizes the overall cost but also significantly enhances the safety of the roof system. With the introduction and explanation of extensive application cases in China, by joining forces with large-scale roof and wall steel structure service providers similar to Meijian, we can jointly provide comprehensive supporting facilities and service support for numerous data center and industrial park projects in Malaysia.

Yu Liang, the person in charge of the Key Account Department of Joaboa Tech Group

At the end of the meeting, Yu Liang, the person in charge of the key account department of Joaboa Tech Group, delivered an important speech. Starting from the long-standing friendship between China and Malaysia, he elaborated on the profound cooperative partnership between the two countries throughout history. Facing the new opportunities of technological iteration in the green building industry and the new challenges of regional competition, Joaboa Tech Group is also willing to jointly build a three-dimensional, all-round and multi-level ecological chain business system with high-quality local building materials customer resources in Malaysia. It will continuously introduce Joaboa Tech's innovative product system to Malaysia and collaborate with high-quality partner resources in China Open up broader space for wealth growth for partners and jointly draw a clear blueprint for cooperation.

The Malaysia leg of the 2025 Green Building Forum Global Tour was successfully completed. This event explored the application potential of Joaboa Tech's green building materials technology in the Southeast Asian market through practical technical exchanges and case sharing. As a core economy of ASEAN and an important node of the "Belt and Road Initiative", Malaysia has a large demand for building renovation and green upgrading, making it a key area for Joaboa Tech to expand its overseas market. In the future, Joaboa Tech will continue to focus on the goal of "becoming a globally outstanding green building materials group", and through technology adaptation, service localization and innovative cooperation models, work together with partners in Malaysia and Southeast Asia to promote the development of green buildings.